TAT stepping up efforts in India with 2017 Unique Thai Local Experiences tourism campaign

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Mumbai, 24 February 2017 – The Tourism Authority of Thailand (TAT) Mumbai Office has stepped up marketing efforts in the Indian market by staging a press event to increase awareness of the 2017 Unique Thai Local Experiences tourism campaign, and is inviting Indian tourists to visit Thailand and discover a distinctly Thai way of life.

Mrs. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing – Asia and South Pacific said, “In 2017, TAT is focusing on promoting the unique local Thai experiences in Thailand to the global tourist market. For the Indian market, we are inviting Indian travellers to discover a truly Thai experience in Amazing Thailand and to enjoy genuine Thai hospitality. They can then return home with happy memories, knowing that their trip has also enhanced the lives of the people of Thailand and grassroots communities.”

TAT stepping up efforts in India with 2017 Unique Thai Local Experiences tourism campaign

Mrs. Srisuda Wanapinyosak (4th from right), TAT Deputy Governor for International Marketing – Asia and South Pacific; Ms. Soraya Homchuen (3rd from left), Director of TAT Mumbai Office; and Ms. Anusha Dandekar (centre), TAT-appointed Lady Brand Ambassador for Thailand’s Tourism in the Indian market at the press event to promote the TAT’s 2017 Unique Thai Local Experiences tourism campaign

Under the 2017 Unique Thai Local Experiences tourism campaign, TAT is positioning Thailand as a nation with a wealth of cultural heritage and experiences that international travellers will appreciate. Some of the “unique Thai local experiences” are the local cultural events and amazing culinary delights to enjoy, as well as parts of the kingdom and communities that tourists may not have seen before. By enjoying experiences promoted by the campaign, tourists will have a deeper understanding of Thailand and its people and to gain a greater appreciation of the country’s culture.

Ms. Soraya Homchuen, Director of TAT Mumbai Office said, “Indian tourists are increasingly looking for more authentic and high quality as well as luxury experiences. This makes Thailand the perfect destination for Indian travellers and if they explore some of Thailand’s unique local experiences, they’ll come home with amazing memories as well.”

Thailand has long been a popular destination for Indian couples to come and celebrate weddings and honeymoons, and for Indian organisations looking for a unique venue to hold incentives and business events. Now more and more Indian travellers are exploring Chiang Mai, Krabi, Trat and staying for longer in Bangkok.

In 2016, Thailand recorded 1.19 million visitor arrivals from India, making it Thailand’s sixth-largest tourist market. In 2017, the number is expected to increase by 8 per cent.

As well as new marketing promotions and activities, TAT is also reaching out to the Indian travellers through Ms. Anusha Dandekar, who was appointed as a Lady Brand Ambassador for Thailand’s Tourism in the Indian market since July 2016. 

Ms. Anusha said, In Thailand, I like to explore the local culture, traditions, history, art and flavours to get an authentic experience and make memories which will last a lifetime. Based on my experiences of the local Thai culture and way of life, I can then introduce the unknown and fascinating facets of Thailand to the Indian travellers.”  

Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: prdiv3@tat.or.th
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