Mumbai, 7 July, 2016 – The Tourism Authority of Thailand (TAT) has appointed Ms. Anusha Dandekar as a Lady Brand Ambassador for Thailand’s Tourism in the Indian market. The announcement was made at a press conference that was held to also introduce the TAT’s Women’s Journey to Thailand campaign to boost international female tourism to the Kingdom as well as to celebrate Her Majesty Queen Sirikit’s 84th Birthday Anniversary.
The press conference was presided over by Mr. Ekapol Poolpipat, Consul-General of Thailand to Mumbai, and was attended by some 50 media and travel agents.
Ms. Soraya Homchuen, TAT Mumbai Office Director said, “Once a negligible proportion of Thailand’s market mix and only visiting on family holidays, today women travellers represent 30 per cent of our arrivals from India. We would like to scale this up to 60-65 per cent by 2022. We have done this effectively before with groups and independent travellers.
“About 5-7 years ago, Thailand saw a mix of 80 per cent group travellers and only 20 per cent independent travellers. To-date, the independent travellers constitutes about 60-70 per cent while groups have a smaller share of the pie. Through our proactive marketing and publicity activities, we are certain that we will be successful with the aim to attract more women travellers,” she added.
As part of the strategy, TAT has appointed Ms. Anusha Dandekar as Thailand’s tourism brand ambassador in India. The hip, young Aussie-born Mumbaikar, who many still remember as MTV’s VJ Anusha, was chosen for her inherent love for Thailand and the fact that she is symbolic of the exact segment that they want to target.
Ms. Anusha said, “I have been to Thailand over 50 times during my career at MTV Asia – we shot there all the time and I’ve tried all the food. It’s one of my favourite places and despite having visited so many times, it never gets old for me.”
International Public Relations Division
Tourism Authority of Thailand
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